TechSoup Videos: Exploring WhatsApp for Nonprofits

In the "Exploring WhatsApp for Nonprofits" webinar, Mikeon from Tech Soup welcomed attendees and introduced the organization's mission to empower nonprofits through digital tools and resources. The session focused on WhatsApp, a communication platform with over two billion users, and its use by nonprofits for community engagement, volunteer coordination, fundraising, and education. The presenter, Anna Santiana from Pearl Consulting, discussed the benefits of using the WhatsApp business app for nonprofits, including direct communication, improved organization, and personalized interactions. She also covered setting up a business account, using automatic replies and labels, and showcasing offerings through catalogs and cards. The webinar also touched upon WhatsApp chatbots, broadcast messages, and communities for engagement. Safety, inclusion, and best practices for using these features were emphasized throughout the session. A real-life example was shared by Sergio, the founder of the Latin community group "Super Papa," who transitioned their communication platform to WhatsApp and experienced increased community bonding and engagement.