How to Influence People: Negotiation vs. Persuasion Skills

In this webinar with Professor Bob Bontempo, who teaches persuasion and negotiation strategies at Columbia Business School Executive Education, learn about two complementary skill sets that can help you become a more effective leader. The video discusses persuasion versus negotiation and emphasizes the importance of understanding the differences between the two. Negotiation involves offering resources in exchange for a buy-in while persuasion is about changing someone's beliefs or perceptions. The speaker stresses the significance of preparation while highlighting that negotiation and persuasion require different preparation. In the end, the video recommends certain resources, including Roger Fisher's Getting to Yes and Harvard Business Review's Change the Way You Persuade by William Iselin Miller, to improve persuasion skills.